Things I Speak About
I love people, process and technology — in that order. My sessions are about the fusion of those three areas to drive growth. The world is changing at a dramatic rate, and I view it as my responsibility to “make it all make sense” for business leaders and their teams. Here are the main topics I speak and teach about:
Change is constant, yet most people hate it. I love it, and I enjoy igniting change in organizations that are siloed and stuck in the past. “Agents of Change” focuses on methods and technologies that help businesses thrive in the digital era, and is ideal for leadership and marketing conferences.
Power of Storytelling
Today’s buyers are more discriminating than ever. My method uses Neuromarketing techniques combined with the power of storytelling to make an emotional connection that helps win business. “Power of Storytelling” is perfect for any marketing or sales conference, especially when content is a core focus.
What if 1 + 1 = 3? During my “Lead Management” sessions, I teach material from my #1 book on lead management, Manufacturing Demand. Attendees learn the key principles for how to align Sales and Marketing to drive double-digit growth with better lead collection, management and conversion.
Sales & Marketing Alignment
Buyers want to engage online 24/7, but you’re too busy fighting about lead quantity, quality and follow up. Can’t we all just get along? Yes! “Sales & Marketing Alignment” shows attendees how to become one team spanning two departments, to win the hearts and minds of customers.
Account Based Marketing
Spray-and-pray Sales and Marketing is ineffective and will only get you so far. During “Account-Based Marketing” sessions, I “Unbox ABM” for attendees and teach them the strategies, processes and technologies necessary to be more efficient in their Sales and Marketing efforts.
Entrepreneurship & Growth
Want your audience to learn the recipes for success and the pitfalls to avoid in growing and scaling their businesses? “Entrepreneurship & Growth” sessions teach attendees what’s needed to take that 2 company to 200, or transform an enterprise into a digital-native powerhouse.