What I loved about this book on lead management was how David breaks down exactly what do to, and shares his team's methodologies for aligning sales and marketing. A must read for every modern marketer!
- Cori Pasinetti, Sr. Director, Corporate Marketing | SGI
Manufacturing Demand is a clearly written, easy to read manual which gives the reader solid tools to develop a process to align sales and marketing in an increasingly digital marketing environment. David's personable style and step-by-step approach provide a methodology for both the CEO and marketer to get the information needed to make decisions in a rapidly changing business context. This book is a must read for anyone who wants to demystify the metrics in their marketing process and create accountability in their organization.
- Julie Reinganum, CEO Coach | Vistage International, Inc.
Manufacturing Demand provides proven strategies for those on their 'digital marketing journeys'. This book is a "must have" if you are starting or refining your marketing technology strategy.
- Vince Rainsford, Vice President Global Marketing Operations | Covidien Surgial Solutions Group
A great book that outlines in simple English why and HOW to create the modern marketing processes so necessary for today’s enterprise companies.
- Kate Bullis, Managing Partner | SEBA International
David's book is excellent, one of the best I've read.
- Amy Lewis, VP Strategic Alliances | Oracle Corporation